Consumer confidence and expectations is one of the leading indicators of economic activity having significant impact on business and economic conditions on an economy. These expectations are based on consumers’ perceptions about the current economic conditions. Expectations regarding inflation, interest rate and employment are important for forward looking policy formulation which explains why many countries are using consumer surveys for policy making and research purposes.
The State Bank of Pakistan in partnership with the Institute of Business Administration conducts the Consumer Confidence Survey on a national scale. The information collected is used to construct current, expected and overall confidence indices which are useful in Monetary Policy formulation and short-term forecasting.
This survey provides a permanent direct channel to households which are major stakeholders in the economy and hence is an important source of primary data. The survey was launched in 2012 with a bi-monthly frequency conducted on every odd month. From January 2023, it is being conducted every month.