Effective communication helps in demonstrating transparency and accountability. Prompt and proper flow of information is the key to reflect both. Since media plays a pivotal role in the transfer of information to the masses, the SBP believes in harnessing this conduit to the maximum by facilitating it in the best possible manner. Communication is a vital element of SBP policymaking. In line with the SBP Vision 2020, the External Relations Department has been entrusted with implementing a comprehensive, modern and effective communications strategy, so as to manage public's expectations as well as play a vital role in stabilizing financial markets.
Headed by a Director / Chief Spokesman who reports directly to the Governor, the External Relations Department communicates Bank’s policies, regulations, directives and future strategies and provides timely and reliable information/data to all stakeholders. It performs these tasks by issuing press releases in English and Urdu, holding press conferences, maintaining the Bank’s website and distributing its numerous publications and reports. Moreover, to assess the public reaction over Bank’s policies, directives, and initiatives, ERD daily monitors information printed in newspapers or broadcast/ telecast by the electronic media and responds timely to queries/issues raised by them.
The department translates and disseminates key SBP publications in the national language to enhance public awareness about economic and financial issues and policy decisions of the Bank. It also issues SBP’s in-house journal State Bank News and arranges printing of Bank’s publications from SBP BSC printing press and their distribution to different departments of the Bank and various stakeholders within and outside the country.
Arranging publication of advertisements of different departments of the Bank, SBP BSC field offices and NIBAF in the local and foreign print media is ERD’s responsibility. It arranges and runs media campaigns for SBP departments on electronic and print media. The department maintains a bookshop for sale of priced publications of the Bank.