Events

Promoting financial literacy is a key component of SBP’s financial inclusion strategy. In this regard, SBP has been implementing the National Financial Literacy Program to promote financial literacy and improve adoption of formal financial services among the participants.

The State Bank of Pakistan (SBP) is proud to organize Pakistan Financial Literacy Week (PFLW) 2025, an annual initiative aimed at enhancing financial awareness and inclusion across the country. This year’s theme, "Financial Inclusion through Collaboration and Innovation," highlights the importance of partnerships and digital advancements in expanding access to financial services.

Please scroll down for details about PFLW objectives and activities.

Objectives of PFLW 2025

  • Educate individuals on financial literacy and responsible financial behavior.

  • Promote the adoption of digital payments and use of formal financial services.

  • Encourage collaboration among financial institutions, Fintech companies, and other stakeholders Like Educational Institutes, Women Centric Organizations, Organizations for Persons with Special Abilities, SECP and Pakistan Stock Exchange to improve financial inclusion.

  • Raise awareness about consumer protection, fraud protection and financial rights.

Target Audience

Target audience for PFLW 2025 consists of the following;

1. Students and Youth
2. Women
3. Persons with Special Abilities
4. General Public

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